Home » Emirates Foundation Launches Financial Wellbeing and Sustainability Initiative

Emirates Foundation Launches Financial Wellbeing and Sustainability Initiative

by Madaline Dunn

Emirates Foundation, in partnership with First Abu Dhabi Bank (FAB), has signed a number of strategic agreements with partners to launch the Financial Wellbeing and Sustainability Initiative. The initiative provides financial planning tools to UAE citizens and residents, according to WAM.

The initiative aims to promote financial literacy among UAE residents in collaboration with strategic partners, including the Central Bank of the UAE, the Department of Community Development, ADGM Academy, the Abu Dhabi Early Childhood Authority, Visa, and the Ministry of Education.

The partnership was signed in the presence of H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Development and Fallen Heroes’ Affairs and Chairman of the Emirates Foundation, who said: “Today marks the start of a transformative journey towards financial empowerment and security for the people of the UAE. By leveraging the knowledge and experience of the country’s foremost financial talent, we aim to equip the community with the tools to navigate the complexities of modern-day finance with confidence.”

“Adopting a highly collaborative approach spanning the public, private and third sectors, a comprehensive programme of activities will be developed under the Financial Wellbeing and Sustainability Initiative to help community members in their finance journey,” added the Emirates Foundation Chairman. 

The initiative reportedly covers a wide range of activities and topics, including:

  • The creation of a comprehensive financial wellbeing platform, 
  • Events and competitions, 
  • Online and face-to-face workshops, 
  • Educational programmes, 
  • Debt management, and
  • Support of the fintech industry for financial education.

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