Ceer’s Board of Directors has appointed James DeLuca as the company’s CEO. DeLuca has over four decades of experience in the automotive sector, including senior leadership roles at both General Motors and VinFast. DeLuca will oversee the development, manufacturing, and sales of Ceer’s portfolio of consumer vehicles with the aim of producing iconically-styled electric cars replete with advanced technologies and features.
Ceer is a joint venture between the Public Investment Fund (PIF) and Foxconn. Ceer will manufacture vehicles in Saudi Arabia. Each vehicle will be designed and manufactured in Saudi Arabia and tested to the highest global automotive quality control and safety standards. Ceer vehicles are scheduled to be available in 2025.