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Home » Krohne delivers a sustainable experience at World Utilities Congress 2023

Krohne delivers a sustainable experience at World Utilities Congress 2023

by Mohammad Ghazal

KROHNE, one of the leading global manufacturers of process instrumentation, announces its presence at World Utilities Congress 2023, an increasingly important platform in the global arena of power, water and nuclear discussions. Hosted by TAQA Group under the patronage of His Highness Sheikh Khaled bin Mohamed bin Zayed al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council. KROHNE has a long heritage in supporting automation and process control in this space through precision engineered measurement equipment and technology and this year is no different. From 8th to 10th May 2023, held at ADNEC, Abu Dhabi, United Arab Emirates, the event provides an excellent opportunity for public and private sector stakeholders to experience and engage with the latest and greatest the industry has to offer.

This 2nd Congress finds itself importantly positioned between COP27 last year and this year’s COP28 to be held in the UAE at Dubai’s Expo City from 30th November. Sustainability, ESG considerations and the actions public and private sectors need to take sooner rather than later are high on the agenda. With this front of mind, you will be able to meet the team in hall 7 at stand 7740 close to the Live Stage and exclusive access Utilities Club – in order to save on considerable wastage normally associated with trade shows, KROHNE is reusing the exhibition stand in partnership with Al Fajer. The EcoVadis-certified KROHNE team has also decided to remove paper collaterals and brochures in favour of bespoke discussions and demonstrations backed up by material accessible via USB drive or bespoke email.

Should you still wish to visit and leave with a reminder of KROHNE’s 100+ year-old engineering expertise, there are several ecologically sound giveaways available to interested customers from our equally EcoVadis-certified partner Jasani, including: Impact Aware™ recycled cotton baseball caps, water bottles developed in support of water.org and anti-microbial notebooks made from recycled paper. In addition to this step, the team will once again be modelling their stylish-yet-sustainable polo shirts, provided by DGRade, a Dubai-based eco-preneur that fashions material from 100% plastic bottles.

In addition to the live demonstrations on-stand, two members of the team will be appearing on stage with key players across the sustainable and renewable landscape:

  • Ad Gelderblom, Global Water and Waste Water Industry Expert, will be appearing on the Live Stage on Monday 8 May as part of “Water Day” discussing upcoming trends and technologies impacting water management today.
  • Jonathan Ashton, Head of Marketing and Communications, will be moderating a panel as part of the Nuclear Energy Forum on Tuesday 9 May entitled “A new world order: How are the new sustainability dynamics impacting the nuclear supply chain?”

Frank Janssens, Vice President, KROHNE Middle East and Africa, said: “KROHNE Group has been in operation for over a century and is proudly built on key values we still cherish today, such as our pioneering capabilities within a family-style environment. At World Utilities Congress you have the chance to experience our creativity in finding the best solutions to problems with our innovative thought process and precision engineered product portfolio. I encourage you to engage directly with our experts at this crucial platform, we feel we are able to deliver an excellent exhibition experience without restriction and, even better, without filling recycling bins with unnecessary printed material, letting people focus on what matters – building a better tomorrow through efficient measurement solutions driving towards net zero.”

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