Home » SAS Celebrates 30 Years of Analytics and AI Innovation in the UAE

SAS Celebrates 30 Years of Analytics and AI Innovation in the UAE

by Mohammad Ghazal

SAS, the leader in analytics, is celebrating 30 years of successful operation in the UAE, which was marked by a gala dinner in mesmerising Belcanto Dubai Opera House last night, gathering business leaders, government representatives, and thought leaders under the tagline “it’s just the beginning”.

Since establishing its Dubai headquarters in 1993, SAS has been leading the charge in driving innovation and growth, helping organisations overcome the challenges of today and prepare for the future. Completely aligned with the visionary and forward-thinking leadership of the UAE, SAS has been working together with organisations across the country to support the digital transformation of businesses with its trustworthy analytics and AI.

Michel Ghorayeb, Managing Director at SAS UAE, stated: “We are incredibly proud and delighted as we celebrate 30 years of revolutionising the technological and digital landscape of both private and public organisations in the UAE. We witnessed the rapid development of the country, and we take pride in being a part of the UAE’s transformational journey. For many organisations across different industries, SAS has been the key to uncovering hidden insights and unlocking strategic success. We are dedicated to providing the UAE with the most reliable analytics and AI solutions as the nation works towards its goal of becoming a diversified knowledge economy that sets a worldwide benchmark.”

With the UAE placing an emphasis on sustainability and intending to become the first Middle East and North Africa region to achieve net-zero carbon emissions by 2050, the potential of analytics, AI, and environmental innovation as an arsenal against climate change is vast. SAS will continue its support to UAE organisations in implementing green business strategies and developing smarter operational models to reduce environmental impacts.

Education is one of the four pillars of the UAE Centennial Plan 2071, and SAS has a strong focus on empowering leading education institutions to meet the growing demand for data science, advanced analytics, and AI skills. SAS encourages the development of tomorrow’s generations in the field of advanced technology by working closely with universities on curricula and bridging the gap between academia and business organisations.

SAS remains committed to working with customers, partners, and the academic community to raise awareness of the need for ethical and fair AI for individuals and society.

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