Tadweer (Abu Dhabi Waste Management Company) is an official sponsor of the Liwa Date Festival and Auction, it has announced. The second edition of the event will be held from 21 to 30 September 2023 in Liwa city in the Al Dhafra region.
The Liwa Date Festival and Auction is one of the main heritage events held in Liwa city in the Al Dhafra region to celebrate the date harvest season.
The festival will showcase the best practices followed by date farmers and provide the opportunity for participants and visitors to exchange knowledge and experiences around the production and harvesting of high-quality dates.
Tadweer will serve as the primary entity responsible for ensuring the cleanliness of the festival, providing services in three stages: before, during, and after the event, to promote environmentally sustainable practices.
The company has shared that it will allocate teams to provide cleaning and waste management services and ensure the visitors’ safety.
During the event, Tadweer will also be launching a campaign under the theme “Sustainability is a way of life.” The campaign aims to raise awareness of the best sustainability practices, and will see the company organise activities, including competitions, handicrafts and workshops, and theatre activities.
Tadweer is set to educate visitors, including farmers, farm owners, and students, about the best practices for recycling, reducing, and reusing waste.
Further, it shared that it aims to contribute to establishing a strong culture of recycling and environmental preservation in Abu Dhabi and beyond.
Ali Al Dhaheri, Managing Director and CEO of Tadweer, commented: “Tadweer constantly works in collaboration with the local authorities to promote environmental awareness and sustainability across various platforms, including national and heritage events. This comes in line with our strategic objectives, which aim to convert waste into an asset and achieve a circular economy. We remain committed to fostering a greener and more sustainable future for our communities, as well as protecting our environment.”