Home » ASICS collaborates with IGNITE’s Pink is Punk

ASICS collaborates with IGNITE’s Pink is Punk

by Madaline Dunn

ASICS supports the popular breast cancer fundraising event IGNITE Pink is Punk, which has returned to Dubai this October. Marking Breast Cancer Awareness Month, IGNITE brings three fun and family-friendly events to the community. This will be the fifth time ASICS supports the campaign. Winners will be receiving ASICS running shoes, among other prizes. 

On Saturday, 14th October, the annual IGNITE Pink is Punk Swim: Run returns to the beautiful Anantara The Palm Dubai Resort. The event will be followed by the IGNITE Pink is Punk Pink Moon Lit Yoga on 16th October – also at the Anantara The Palm Dubai Resort – and the all-new IGNITE Pink is Punk Pink Paddle, Stand-Up Paddleboard session, which will be held at RIVA Beach on 21st October.

“Now in its 16th year, IGNITE Pink is Punk is really about people coming together to be active, have fun, connect with friends and other members of the community, and most importantly, raise much-needed funds for those affected by breast cancer,” said Guillaume Mariole, Co-Founder and CEO of the IGNITE Group. “100% of the proceeds, from what this year will be three fun and inclusive events, will go to Brest Friends and in turn, will be used to fund research as well as directly support patients and their families.” 

Registration Now Open for Three Fun Events 

14th October – IGNITE Pink is Punk Swim: Run: Would-be participants for the IGNITE Pink is Punk Swim: Run, kicking off at 6am on 14th October, can register online now in four categories: an Open swim and run, (600m swim /3km beach and pavement run); two junior categories for participants aged 6-11 years old, and 12-16 years old (200m swim / 800m beach run) and the Fun Run, (a 3km beach and pavement run) for all ages. Teams of two can register in the Open category and everyone is encouraged to dress in their finest pink attire and fancy dress. Along with the fun and an array of wild and wacky pink costumes and revelry of the day, all participants will be eligible for a range of spot prizes and everyone will receive an IGNITE Pink is Punk singlet and goody bag. 

16th October – IGNITE Pink is Punk Moonlight Yoga: Registration is also open for the Pink is Punk Sunset Yoga session, also taking place at Anantara The Palm Dubai Resort on 16th October from 7pm. Designed for all fitness levels and for those aged 16 years old and up, participants will enjoy a dynamic and revitalising candlelit session that is uplifting and soothing on the beautiful beach area of the Anantara, with the Dubai skyline as a stunning backdrop. 

21st October – IGNITE Pink is Punk Pink Paddle: A new addition to this year’s line-up of events, the Pink Paddle stand-up paddleboard session will be held at RIVA Beach from 6am on 21st October. With category distances ranging from 1km to 4km, the event is designed for paddleboarders aged 10 and up with boards available for rent. All participants will receive an IGNITE Pink is Punk vest and goody bag and will be in the running for a variety of spot prizes. 

An Important Cause 

Since 2008, IGNITE Pink is Punk has raised over 800,000 AED for breast cancer-related charities and will once again donate 100% of all proceeds for the 2023 events to Brest Friends, in association with the Al Jalila Foundation. As in previous years, the funds will be used to directly support breast cancer patients and their families, as well as fund research. 

“Breast cancer remains one of the most serious health challenges affecting women today and more than ever we need to support medical research to improve survival rates. Sports events have the power to bring communities together to raise awareness and funds for charitable causes and we are proud to be the charity partner of IGNITE Pink is Punk again this year. This event is a perfect example of how organizations use community events as a platform to advocate for causes that touch many lives,” said Dr. Abdulkareem Sultan Alolama, CEO, Al Jalila Foundation.

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