Home » RECAPP by Veolia announces launch of new Smart Deposit System in Masdar City

RECAPP by Veolia announces launch of new Smart Deposit System in Masdar City

by Madaline Dunn

RECAPP has partnered with Masdar City, Abu Dhabi’s sustainable urban development and innovation hub, to incorporate RECAPP’s first new Smart Deposit Machine (RSDM) into the city’s sustainability practices.

RECAPP will implement its full portfolio of unique app-based recycling solutions with one RSDM placed in Masdar City for bags of recyclable plastic bottles & containers and cans, as well as one Reverse Vending Machine (RVM) that will be used to instantly recycle plastic bottles and cans.

The first implementation of RECAPP’s digital recycling solution comes as a complementary service to its existing door-to-door collection service. It will help users significantly reduce their carbon footprint by allowing them to conveniently drop off their bags of recyclables instead of scheduling a doorstep collection.

Commenting on the agreement, Jérôme Viricel, General Manager of RECAPP at Veolia Near & Middle East, said: “We are proud to partner with Masdar City, the pioneer of sustainable urban development in the region, to introduce the inaugural RECAPP Smart Deposit Machine in line with Veolia’s strategic vision to offer innovative and rewarding digital recycling solutions that preserve our environment. This partnership is based on our shared mission to promote ecological transformation and accelerate the journey towards a sustainable future. RECAPP is committed to utilising Veolia’s vast expertise and proven track record in ecological solutions to ensure that this programme offers a convenient and rewarding recycling facility for everyone at Masdar City.”

The RSDM will enable residents at Masdar City to drop off bags of recyclables at a convenient location. It is also connected to the RECAPP app, where users can monitor their daily contribution. 

The RECAPP app rewards users with 1,500 points per kg of recyclables deposited, which they can redeem against attractive vouchers from various categories, including groceries, fashion, and e-commerce.

Earlier in June, RECAPP officially launched its first Reverse Vending Machine (RVM) in Dubai and then ten more in Abu Dhabi, all connected to the app and offering many rewards. 

RVMs provide an instant recycling solution and can recycle all types of plastic water and beverage bottles and cans. 

They work by recycling bottle by bottle and can be placed indoors or outdoors in high-traffic locations. 

All RVMs are connected to the RECAPP marketplace in the app and reward users with 150 points per recycled bottle, which is eight times more than the door-to-door incentive.

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