Yazle, a global digital media company specialising in innovative and creative digital advertising, partnered with Dentsu to work on Mastercard’s Gamers8 campaign.
Yazle adopted adaptive streaming technology from SeenThis, which resulted in a reduction in data transferred to devices during this year’s edition of the event by 23% compared to running creatives of corresponding quality using conventional technology.
This reduction avoided the release of 399 kilograms of CO2e emissions into the atmosphere, which, the company shared, translates to 7% in creative delivery emissions, meaning Mastercard achieved a 6.88% reduction in its carbon footprint.
This is equivalent to curbing 6,871 KM driven by a passenger car or 109,756 fully charged phones.
“At Mastercard, we are passionate about building a sustainable world that works for everyone. Recently, we pushed forward our deadline to achieve net-zero emissions across our operations from 2050 to 2040 in line with our dedication to reducing our carbon footprint. We believe in the power of technology to influence a greener tomorrow for ourselves, our partners, and the markets we serve. Through our work with Yazle and Dentsu, we are ensuring that we conduct our business in a responsible and sustainable way,” said Mustapha Kassem, Senior Vice President, Marketing and Communications, Middle East, and North Africa, Mastercard.
Meanwhile, Jamie Atherton, Managing Director at Yazle, said: “At Yazle, we are empowering brands to forge a sustainable path forward, where innovation and responsibility converge. Together, we are redefining success, where achieving sustainability goals is not just a choice but a strategic imperative. In this journey, we do not just follow trends; we set them. We measure impact, reduce carbon footprints, and engage consumers in meaningful ways. With our unwavering commitment to a greener future, we are not just helping brands reach their sustainability goals; we are propelling them towards a brighter, more responsible tomorrow. The Mastercard campaign is a perfect example of this.”
“Reducing emissions associated within the media supply chain has become an imperative for our industry, and achieving this requires close collaboration across the entire media ecosystem. Mastercard has been a leader in supplier sustainability, and it is really encouraging to see the tangible impact of taking an eco-conscious approach to advertising in this campaign. Having partners like Yazle helps us to not only support our clients on their climate action commitments, but also our own efforts to decarbonize media and achieve our science-based-targets on the journey to net-zero,” added Ramzy Abouchacra, Dentsu.