Global travel site Skyscanner has shared the latest trends shaping industry and traveller behaviour in its ‘Travel Trends: Redefining value through experience in 2024’ report.
The research reveals its top ten trending destinations, the ten best-value destinations, as well as 2024’s travel vibes and emerging traveller types.
The report found that value for money is still a key factor for UAE travellers. However, residents continue to prioritise travel, with over half (56%) budgeting to spend more on travel in 2024 compared to 2023, while 31% will spend the same.
Looking ahead to 2024, Skyscanner predicts that price will no longer be the decisive factor in 2024.
UAE travellers now rate the overall ‘vibe’ of a destination as an important factor when choosing where to go on holiday (42%).
The report also highlighted a number of emerging traveller types:
- Analogue adventurers
- Celebration vacationers
- Luxe-for-less seekers
Meanwhile, the top ten trending destinations for UAE travellers with the biggest year-on-year increase in searches were:
1. Osaka, Japan: 305%
2. Antalya, Türkiye: 273%
3. Tokyo, Japan: 250%
4. Rome, Italy: 154%
5. Berlin, Germany: 96%
6. Amsterdam, Netherlands: 62%
7. New York, US: 62%
8. London, UK: 52%
9. Athens, Greece: 47%
10. Paris, France: 32%
Read the full ‘Travel Trends: Redefining value through experience in 2024’ report here.