RAK Ceramics has announced the inauguration of a new Design Hub in the Dubai Design District (d3). Situated at Building 3 in d3, the new RAK Ceramics facility is the first of its kind in the Middle East.
The company shared that visitors to the hub can immerse themselves in a curated collection of RAK Ceramics materials, fittings, and design elements. This, it says, makes the space not just a showcase but also a “portal into a realm of avant-garde design possibilities”.
The location will have dedicated exhibition spaces for RAK Ceramics’ tiles and sanitaryware collections, the extensive range of KLUDI faucets, and the latest ELIE SAAB surfaces and bathroom collection.
According to the company, the design hub is also a “significant destination” where professionals can immerse in RAK Ceramics’ products and explore design possibilities.
Visitors will be presented with signature creations by designers such as ELIE SAAB, Giuseppe Maurizio Scutellà, Daniel Debiasi, Federico Sandri and Patrick Norguet, as well as Sahar Madanat, the designer behind RAK Ceramics’ latest collection of bathroom fixtures, RAK-Remal.
There will also be a special space for mega slabs that can be used for cladding, tiling, surfacing, or as unique decorative pieces.
The RAK Ceramics Design Hub will also have meeting spaces and interactive product installation areas.
Commenting on the announcement, Abdallah Massaad, Group CEO of RAK Ceramics, said: “Dubai Design District, with its vibrant tapestry of creativity and innovation, was an obvious choice for our next Design Hub. Dubai itself is a testament to what vision and ambition can achieve, and in d3, we see a reflection of that spirit. With the RAK Ceramics Design Hub, we’ve built a space where professionals and end-users can come together, exchange ideas and immerse themselves in the boundless possibilities of our product offering.”
Leonardo De Muro, VP of Marketing & Communications, RAK Ceramics, said: “Our new Design Hub in d3 is not only a reflection of our commitment to innovation but also a statement of our desire to engage directly with the design community. We recognise the importance of providing a space where ideas can flourish, where professionals can see our products come to life in real-world settings. This hub will be pivotal in fostering collaborations, understanding market needs, and showcasing the breadth and depth of what RAK Ceramics can offer to the design world.”
In line with Dubai Design Week, the RAK Ceramics Design Hub is poised to host an “exquisite celebration” of design, creativity and innovation from 7th – 12th November 2023, featuring a live art performance by Studio Schubert.
The official inauguration of the RAK Ceramics Design Hub will take place on 9th November 2023.