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Home » Visa and Emirates Nature-WWF study reveals key insights into UAE consumer expectations and banking

Visa and Emirates Nature-WWF study reveals key insights into UAE consumer expectations and banking

by Madaline Dunn

During COP28, Visa and Emirates Nature-WWF released the UAE results of their ‘2023 Sustainable Commerce,’ which looked into consumer and business behaviours, and the readiness of infrastructure to support sustainable commerce.

The joint Visa-Emirates Nature-WWF study found that consumers are aware of and doing something about sustainability.

In fact, over two-thirds believe that decarbonisation is not limited to corporate entities, and that individuals can make a difference.

It also found that survey respondents view climate change as a leading societal challenge (63 per cent), followed by the rising cost of living (56 per cent), and plastic pollution (46 per cent).

A total of 69 per cent of individuals expressed their willingness to recommend banks that provide sustainable payment options (cashless/contactless payment), while 64 per cent of consumers stated that they chose a bank with strong green credentials.

Further, more than half of the surveyed consumers (51 per cent) expect their banks to guide them in making sustainable financial choices, and over 50 per cent (52 per cent) look to their banks to help them understand the environmental impact of their purchases.

To read more, head over here: https://ae.visamiddleeast.com/en_AE/about-visa/newsroom/press-releases/prl-30112023.html
For the report, follow this link: https://ae.visamiddleeast.com/content/dam/VCOM/regional/cemea/unitedarabemirates/documents/visa-sustainable-commerce-english.pdf

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