Home » COP28 sponsor Al-Futtaim Group shares initiatives & partnerships

COP28 sponsor Al-Futtaim Group shares initiatives & partnerships

by Madaline Dunn

Al-Futtaim Group, the Strategic E-Mobility Partner of COP28, shared that it signed numerous initiatives and partnerships to further “solidify its long-standing commitment to sustainability” and strategic focus on developing an extensive electric mobility ecosystem in the UAE.

This ecosystem, it said, was centre-stage on the Al-Futtaim Stand at COP28, where the Group showcased its EV portfolio covering brands such as Polestar, Volvo Cars and BYD; alongside its EV charging technology – Charge2Moov, as well as the region’s first electric construction equipment, the Volvo ECR25 electric compact excavator and first electric two-wheelers, River.

The stand also featured the region’s first IMI-certified Electric Mobility Training Centre launched by Al-Futtaim Automotive, as well as its recently launched hyper-immersive VR-based automotive showroom.

Al-Futtaim Automotive also signed a Memorandum of Understanding (MoU) with the UAE University to jointly engage in scientific and academic research activities and training programmes within the cutting-edge Electric Mobility Training Centre.

Further, it collaborated with ENOC Group and DEWA for the opening of a new green hydrogen station in the UAE.

The company shared that it will provide four hydrogen-powered fuel cell Toyota Mirai vehicles for testing and real-world use.

Elsewhere, the Group launched an environmental initiative, committing to planting a mangrove tree for every visitor, taking a sustainability pledge on the Al-Futtaim Stand.

Through the Blue App, visitors pledged to integrate sustainable habits into their lifestyle, and the company will plant an equivalent number of trees, in partnership with social enterprise, Goumbook.

The Al-Futtaim Group also launched a nine-week campaign to raise awareness of green mobility through its E-Mobility Zone at Dubai Festival City Mall.

Each week, the stand featured one of the electric or hybrid brands from Al-Futtaim Automotive’s portfolio, giving audiences a chance to interactively learn about electric and hybrid technologies, and each brand’s sustainability targets and roadmap.

During COP28, Al-Futtaim Automotive also commissioned an extensive survey exploring the challenges, customer mindset and readiness of UAE residents to shift to Electric Vehicles (EV).

Carried out in partnership with YouGov, the survey revealed that 63 per cent of UAE residents plan to make EVs their primary mode of transport within two years, while seven out of 10 residents predict that the UAE will have EV charging stations every few kilometres in the next five years.

The survey also revealed major barriers stopping UAE residents from making the shift, highlighting that 44 per cent of residents are not able to install a charging station at home.

Further, the company provided a fleet of 360 New Energy Vehicles (NEVs) and eight electric buses to Dubai Police and Roads & Transport Authority (RTA), as well as installed Charge2Moov electric charging stations for the conference.

Al-Futtaim Group also trained and certified Dubai Taxi Company (DTC) drivers to operate a fleet of electric vehicles to provide transportation for VIPs attending the event.

Reflecting on the milestone COP28 partnership, Antoine Barthes, Vice-President, Al-Futtaim Automotive, said: “COP28 was one of the most significant moments for the UAE’s sustainability story, and more so, for our commitment to green mobility. Al-Futtaim Group and its division Al-Futtaim Automotive stepped onto the global stage to clearly convey that our journey is not just about electric vehicles; it’s about steering an entire industry towards a sustainable future. It’s about building a robust ecosystem where everyone in the UAE has an opportunity to minimise their carbon footprint and mark an important contribution towards our collective net-zero goals. A comprehensive, integrated ecosystem that includes NEVs, buses, trucks, two-wheelers, charging stations and EV aftersales support – this connected and inclusive ecosystem will redefine the way people and goods move more sustainably.

Being named the Strategic E-Mobility Partner of COP28 was a proud moment and we believe this is the beginning of a new journey of working more collaboratively and consciously with all automotive stakeholders. Surely it’s ‘a catalyst for positive change, aligned with the UAE’s target of becoming a carbon-neutral nation by 2050.”

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