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DFYA participates in Industry 4.0 Symposium

by Madaline Dunn

DFYA recently participated in the Industry 4.0 Symposium organised by Business France in Saudi Arabia.

Taking place on December 6 2023, the event served as a platform for fostering collaboration between France and Saudi Arabia in the industry sector.

During the event, DFYA showcased its solutions aligning with the principles of Industry 4.0. The company’s participation, it noted, highlighted the potential for “mutually beneficial partnerships” between French and Saudi businesses in areas such as automation, smart manufacturing, and digital transformation.

The symposium, it was shared, underscored the significance of technological exchange and also aimed strengthen the ties between the two nations.

It was also noted that, recently, FuturMaster, a market leader in Supply Chain Planning and Trade Promotion Management & Optimization (TPx) solutions, entered into a strategic Value-Added Reseller (VAR) agreement with DFYA, a supply chain management player.

This partnership, it said, aims to amplify digital transformation across the Middle East and North Africa (MENA) region, with DFYA selling and implementing FuturMaster’s advanced solutions.

This strategic agreement aims to harness FuturMaster’s solutions and industry expertise alongside DFYA’s advanced exobrain technology.

Further, the partnership seeks to enhance supply chain decision-making capabilities and operational efficiency across the region, particularly in the Gulf Cooperation Council (GCC) countries.

Amine Benmesbah, Founding Partner at DFYA, commented: “Representing FuturMaster in the MENA region is a significant step towards a technologically advanced supply chain in this area. Together, we are bringing FuturMaster’s next-generation, AI-driven solutions that will catalyze the digital transformation currently underway. We’re confident that this partnership will support the region in achieving the ambitious objectives outlined in Vision 2030, and we are proud to be part of this transformative future.”

The partnership also aligns with the Vision 2030 plan, Saudi Arabia’s roadmap for digital and economic diversification, and a plan to transform the region into a global hub connecting Asia, Europe, and Africa while enhancing the non-oil sectors of the economy.

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