Home » Al Masaood launches CSR campaign for truck drivers with comprehensive training and health check

Al Masaood launches CSR campaign for truck drivers with comprehensive training and health check

by Madaline Dunn

The Al Masaood Commercial Vehicles and Equipment Division recently launched a Corporate Social Responsibility (CSR) campaign aimed at educating truck drivers on the significance of safety and health.

This campaign was launched in collaboration with UD Trucks – the Japanese truck manufacturer and part of the Isuzu Group, in alignment with the organisations’ joint commitment to promoting responsible business practices and fostering a culture of well-being within the transportation industry.

Al Masaood and UD Trucks shared that through comprehensive training sessions, they aim to equip truck drivers with essential knowledge about safety measures and health awareness.

They hosted a half-day training session for truck drivers at an Al Masaood CV&E facility to enhance driver safety by providing comprehensive theoretical and practical training and health check services.

Truck drivers, industry experts, and representatives from both Al Masaood and UD Trucks participated.

The training sessions commenced with a thorough theoretical training module that covered critical aspects of safe driving and traffic regulations.

Following the classroom sessions, drivers were given the opportunity to put their knowledge into practice with practical training on Al Masaood’s Croner and Quester UD Trucks models.

This enabled drivers to familiarise themselves with the latest technology and safety features.

At the health check, drivers underwent comprehensive blood tests to assess their overall well-being.

“Al Masaood recognizes the importance of prioritizing driver health and aims to provide support in enhancing their physical and mental well-being to ensure a safe and efficient transport system,” the company said in a statement.

Speaking about the drive behind the campaign, Mohamed El Zeftawi, General Manager of Al Masaood CV&E, said: “At Al Masaood, our focus is not only to provide quality vehicles but also to empower drivers with the right skills and knowledge to ensure their safety and the safety of others on the road. We believe in fostering a positive and enjoyable learning environment to encourage drivers to actively participate in the training sessions. This event was part of our ongoing commitment to enhancing driver proficiency and well-being.”

Mourad Hedna, President of UD Trucks MENA, added: “UD Trucks strongly believes in the importance of driver training and engagement. We are delighted to collaborate with Al Masaood on this initiative, as it aligns with our commitment to promoting road safety and enhancing driver expertise. Our partnership aims to create a positive impact by equipping truck drivers with essential skills and knowledge.”

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