Instinctif Partners, an EMEA communications consultancy, has announced the appointment of Alaa Badawi as Associate Partner in Sustainability at Instinctif Partners MENA.
Joining from Ernst and Young MENA, Badawi will support and advise clients on navigating their sustainability journeys.
Instinctif Partners shared that Badawi will integrate sustainability best practices into Instinctif’s key sectors, collaborating closely with the Investor Relations, Corporate Communications, Public Policy and Corporate Reporting teams.
Samantha Bartel, MENA CEO and Managing Partner at Instinctif Partners MENA, commented: “Alaa’s appointment is a strategic move for us to ensure we continue providing the best advisory services for our listed clients as well as growth companies seeking sustainable business solutions in the MENA region. Alaa’s experience and passion for sustainable practices make him a valuable addition to our team.”
A Mechanical Engineering graduate from Lebanese American University (LAU) and a Certified Energy Manager (CEM) accredited by the Association of Energy Engineers (AEE), Badawi’s most recent role was as a Senior Consultant with Ernst and Young (EY).
Badawi brings with him extensive regional experience spanning Saudi Arabia, UAE, Qatar, Lebanon, and India, the company shared.
Badawi said: “This is an exciting time to join Instinctif Partners MENA to support our impressive client base in articulating and achieving their sustainability ambitions. With all the progress and commitments in the region, I am looking forward to scaling up our sustainability advisory service in the pursuit of building new and better growth paths for Instinctif Partners MENA. I’m excited to be a part of a team where I can see a clear regional and global commitment from leadership to drive the agenda and help develop a sustainable future.”
Helen Dodd, Head of Reinventing Responsibility at Instinctif Partners, added: “Alaa’s appointment reflects our deep commitment to helping our clients deliver positive social, environmental, and commercial impact in the MENA region and beyond. He brings a wealth of knowledge and best practice to help businesses navigate the rapidly changing ESG landscape and to put people and the planet at the centre of their strategies.”