ImpactGulf, a UAE-based sustainability tech solutions provider, has announced the launch of G4Green. The platform is a green engagement platform that uses AI and blockchain technology for enhanced transparency in the ESG space; it connects relevant stakeholders and is aimed at accelerating the greening of supply chains.
The tech solutions provider explained that G4Green enables large organisations, government agencies and global institutions to bring together their entire network of suppliers, partners, members or portfolio companies on the basis of ethical principles, and onboard them in one go.
From there, they can monitor and drive their sustainability performance and implement incentive tools to accelerate their ESG journey, it was shared.
The platform serves as an internal database and green navigator to help organisations map the ESG factors which they are accountable for, but are beyond their direct control.
This enables companies to engage their suppliers in green activities, set sustainability goals and upload their CSR, ESG and carbon accounting reports and accreditations.
G4Green also assists in identifying sustainable products, services, partners and suppliers, as well as initiating green procurement and building a green supply chain.
Using AI to detect false sustainability claims from large organisations and their suppliers and partners, the platform assists in combatting greenwashing, including scanning its own social media posts for sustainability claim violations before posting.
Commenting on the platform, Yassin Nasri, Founder & CEO of ImpactGulf, stated: “G4Green represents a significant milestone in our ongoing commitment to driving positive environmental change and building capacities in the sustainability space. By providing organizations with the tools and resources to streamline their sustainability efforts, we aim to catalyze a broader shift towards greener business practices. Building and operating a sustainable business is not possible without engaging the entire supply chain.”
“Ultimately, the platform is about how key stakeholders in business and society can take their corporate community on an ESG journey, identifying the emissions hotspot within their value chain and minimizing the risk of dumping chemicals into the ocean anywhere in the world, or other unethical practices such as the employment of children by a supplier or partner. G4Green is the answer to all these key ESG risks,” added Yassin.
Vidunas Gedeikis, CTO at ImpactGulf, said: “Depending on individual needs, our platform is able to adapt to clients’ own ESG and partner engagement metrics, and integrate advanced technologies, including AI-driven data analytics and blockchain-enabled traceability, to ensure the integrity and reliability of sustainability initiatives. With the customization capabilities of G4Green, we are paving the way for a more transparent, interconnected approach to sustainability management.”