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Serco Middle East launches Urban Twin Solution

by Madaline Dunn

Serco Middle East has launched an Urban Twin Solution, which aims to help governments and organisations address critical environmental challenges by using the latest space-enabled environmental data.

The holistic Urban Twin monitoring service will provide Serco clients with a 360-degree environmental overview, assisting them in using the latest AI data-driven insights and analytics to tackle climate change at a building, development, project, city or giga-city level. 

By utilising Earth observation satellite data and other geospatial data sources, 

It was shared that by utilising Earth observation satellite data and other geospatial data sources, companies and governments will be able to proactively implement climate protection measures during the planning stage of their projects or retrospectively minimise their environmental impact from existing assets.

The new solution will enable companies and governments to monitor the environmental impact of their operations, via AI modelling.

It will also enable prediction through simulating the impact of decisions on different climate-based scenarios.

The data will also help support the conservation of biodiversity and provide insights into creating more sustainable traffic networks.

The service has been launched with technology partner Murmuration and mobility data partner Michelin Mobility Intelligence.

Commenting on the launch of the Urban Twin Solution at LEAP, Amar Vora, Head of Space at Serco Middle East, said: “The launch of our Urban Twin Solution is an exciting moment for us at Serco. With 50% of essential climate variables only measurable from space, we must look to the invisible infrastructure of the skies in the fight against climate change. Earth observation satellite data provides us with a bird’s eye view of what is really happening on the ground. It can help us take bold steps to manage many challenges, such as reducing air pollution, acting on greenhouse emissions, to enhancing food security through better monitoring, management, and optimisation of agricultural practices.

“Through Earth observation data, we can impact a better future. We can predict scenarios that may arise if we don’t act now to take mitigating action, so we can be better placed to make informed decisions to ward against the effects of climate change when it comes to managing the built environment,” said Vora.

Engi Jaber, Founder and Managing Director of Climatize, which has recently been acquired by Serco, said: “Fighting climate change is in our DNA, and to make meaningful change, it is vital that we use the latest Earth observation satellite data and technology to help us. As an end-to-end transformation partner, we’re looking forward to harnessing the latest insights from the Urban Twin Solution to better help advise our clients on next steps and to create action plans when it comes to countering the effects of climate change.

Adding: “By working closely with company’s operating in the built environment, we’re excited to help them navigate climate issues so we can create sustainable urban projects, protecting our planet for both now and in the future.”

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