Home » PureHealth launches Emirati Women Chapter (EWC)

PureHealth launches Emirati Women Chapter (EWC)

by Madaline Dunn

Middle East healthcare platform, PureHealth, has launched the Emirati Women Chapter (EWC) in association with General Women’s Union. 

The EWC is a mentorship and upskilling initiative aimed at empowering Emirati women in their personal and professional growth journeys across a range of industries. 

The pilot will offer 28 Emirati women the opportunity to work alongside mentors to achieve their goals, with each participant receiving guidance and support. 

Following the completion of the programme, participants will have the chance to transition into mentors themselves, it was shared. 

Commenting on the initiative, H.E. Noura Al Suwaidi, Secretary General of the General Women’s Union, said: “Thanks to the support, care, and encouragement of H.H. Sheikha Fatima bint Mubarak, the ‘Mother of the Nation’, Chairwoman of the General Women’s Union (GWU), President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation (FDF), we have come a long way in female empowerment in the UAE. The launch of the Emirati Women’s Chapter is a major milestone in this journey, and we appreciate the efforts of PureHealth in empowering Emirati women and enhancing their roles in the society.”

Shaista Asif, Group Chief Executive Officer of PureHealth, added: “Cultivating the potential of Emirati women is not just a commitment for PureHealth, but also a strategic imperative that underscores our dedication to progress and inclusivity in the UAE. The Emirati Women’s Chapter represents our unwavering belief in the transformative influence of Emirati women within all sectors and the UAE society and we are thankful to the General Women’s Union for their support and patronage.”

By investing in the development of Emirati talent and providing them invaluable guidance, we are strategically shaping a brighter future that is not only equitable but also exemplifies the strength of diversity and empowerment. At PureHealth, we champion diversity and inclusion because we operate in a sector that demands inputs from the full breadth and depth of talent available to us,” said Asif.

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