Home » Canon collaborates with DBWC to launch ‘Women Who Empower’ campaign 

Canon collaborates with DBWC to launch ‘Women Who Empower’ campaign 

by Madaline Dunn

Canon has announced its collaboration with the Dubai Business Women Council (DBWC) to launch the ‘Women Who Empower’ campaign. 

It was shared that the initiative aims to uplift and support women in the imaging and print industries through webinars, mentorship opportunities, and networking events.

The programme includes three modules: printing, photography, and content creation. Each module has four sessions: two theory and two practical.

The classes include technical instruction, foundational theory, and a month of supervised Canon equipment practice in the chosen field.

The third module, on content creation, is led by award-winning Emirati film director and producer Nahla Al Fahad​​, who will provide extensive training on the fundamental abilities and knowledge required to produce engaging video material. During the sessions, those involved will gain competence with cameras, narrative strategies, and hands-on video production experience, the two said. 

Jorge Ferrari​, sport, action, commercial photographer, and a Canon Ambassador will lead the photography curriculum, with sessions exploring the principles of photography, focusing on narrative and offering hands-on activities to refine photographic techniques.

Ayman Ali​, Marketing Director, B2B, Canon Middle East, will lead the printing module, providing insights on printing options for applications such as customised interior décor, studio settings, and photography portfolios. 

Upon completing the program, participants will produce and present a portfolio showcasing their work.

Canon will provide resources, including imaging and printing equipment, and will identify and provide trainers, it noted.

At the end of the program, participants will be rewarded with Canon products and featured on Canon’s official platforms.

The interactive workshops will be conducted at Nahla Al Fahad’s Beyond Studio’s and one of UAE’s ArtPlus studios.

Commenting on the program, Venkatasubramanian (Subbu) Hariharan, Managing Director, Canon Middle East, and Turkey, said: “Women Who Empower initiative embodies Canon’s unwavering dedication to diversity, inclusivity, and women empowerment. We believe that by providing women with the necessary resources, training, and support, we can drive positive change and unlock their full potential in these dynamic industries.”

“We are delighted to collaborate with Canon on the “Women Who Empower” campaign, a game-changing project highlighting our shared dedication to empowering women in the print and imaging divisions. By working together, we hope to give women the resources and chances they need to excel in these sectors, advancing inclusiveness and social change,” said Nadine Halabi, Business Development Manager at Dubai Business Women Council (DBWC), at the launch event for the initiative.

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