TikTok has announced partnerships with NGOs across Saudi Arabia, the UAE, and Egypt under #TikTokForGood, a central hub where users can explore content created by partner NGOs.
It was shared that, in partnership with Saudi Food Bank Eta’am, Emirates Red Crescent, and Egypt Food Bank, #TikTokForGood aims to support the NGOs’ goals by raising awareness, educating audiences on how to engage with them, and providing actionable ways to make a difference to communities.
According to TikTok, through the hashtag, people can learn about pressing social issues and tangible actions to support different causes.
In addition to showcasing NGO content, the #TikTokForGood hub features a donation link embedded within the platform, allowing users to make direct contributions to partner organisations and support their initiatives.
It is launched alongside Ramadan Search Hub, a dedicated space where community members can discover Ramadan-related content and explore opportunities to support charitable initiatives.
Alongside curated content from partner NGOs, the Ramadan Search Hub will feature a donation link prominently displayed in the conversation bar, to enable easy contribution to causes.