Bridgestone recently hosted the STS Group CSR IFTAR event under its ‘Eyes on Road’ campaign to promote road safety awareness.
The annual ‘Eyes on Road’ campaign aims to raise health and safety awareness among fleet drivers who work long hours.
It provides free health exams and opportunities for drivers to take breaks, engage in activities, and celebrate together as a community.
Building on this, the STS Group CSR IFTAR was organised to allow school transportation drivers to gain insights into health and safety.
The company shared that the ‘Eyes on Road’ campaign convened key team members from Bridgestone and drivers from STS Group, a school transportation service provider, with participants breaking their fast together.
Jacques Fourie, President of Bridgestone Middle East and Africa, commented: “We are honoured to convene this Iftar gathering as it serves as an ideal platform to celebrate the commitment of these school bus drivers while fostering road safety and community bonds. At Bridgestone, our dedication to community welfare and road safety remains steadfast, aligning with our core values and E8 commitment. Through initiatives like these, we strive to make a meaningful impact in the lives of those we serve.”
Steve Burnell, Managing Director of STS Group, added: “As a trusted GCC transport provider, we are dedicated to delivering a Safe, Timely, Smart passenger experience while championing health and safety standards in the communities we serve. Our commitment to employee well-being and road safety management aligns with Bridgestone values. The STS Group CSR IFTAR event hosted by Bridgestone served as an ideal platform for promoting community while highlighting the critical importance of road safety. Together with Bridgestone, we are committed to making a positive impact on our community.”
The Iftar gathering enabled participants to gain insights into optimal tyre maintenance and its role in vehicle performance and safety.
The event also saw Bridgestone express its gratitude to the drivers for their “commitment to excellence and their key role in promoting safe transportation practices,” it said.