Home » Du, Gracia Group Announce Agritech Digital Platform for Agriculture and Farming in UAE

Du, Gracia Group Announce Agritech Digital Platform for Agriculture and Farming in UAE

by Madaline Dunn

du, an Emirates Integrated Telecommunications Company (EITC), has announced a partnership with Gracia Group to unveil an agritech platform, a digital ecosystem equipped with an e-commerce framework that automates traditional agricultural processes and introduces new agritech methods.

The platform leverages Information and Communication Technologies (ICT), cloud computing, automation, Internet of Things (IoT), data science, and Artificial Intelligence (AI) with the aim of driving forward advanced, sustainable, and secure farming practices.

Set to automate and digitise the operations of Agriculture using Agriculture 360O —a model designed by Gracia Group—it offers an end to end comprehensive one-stop-shop service covering all aspects of agriculture and farming for farmers, suppliers, buyers, agritech entities, business entities and retail outlets.

Jasim Al Awadi, CICTO at du, commented: “At du, we are committed to leading the digital revolution that drives our nations forward. This agritech platform is a testament to our endeavor to merge ICT with the agricultural sector, providing a robust platform that caters to the diverse needs of the UAE’s farming community. As we embrace innovation, we understand the responsibility we carry towards contributing to the UAE’s food security, youth in agriculture and economic diversification.”

It was shared that the platform provides a space for buying, selling, trading, training, leading agri-techniques, food processing techniques, logistical support, and providing a comprehensive database of information on food produce, market demands and pricing. 

Through this, it aims to expand investment opportunities in agriculture, foster the participation of locals and residents in farming, and provide comprehensive training and incubation programs for adopting farming as a mainstream business.

Hamed Al Hamed, CEO of Gracia Group, said that the creation of the agritech platform is a “crucial step” towards reshaping the agricultural spectrum in the UAE. 

By integrating modern technologies and digital excellence to farming practices, we pledge to support the governments’ strategic directions for food security and agricultural sustainability.”

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