Saudi Green Initiative (SGI) has announced the launch of Namour, a character designed to inspire environmental action among young people in Saudi Arabia.
The initiative is supported by the Ministry of Education, which, together with SGI, will leverage Namour’s presence in educational environments and online platforms to bolster environmental awareness and action among children and youth in the Kingdom. Indeed, the collaborative effort will provide creative resources to promote learning and engagement about climate and sustainability.
Named after the Arabic word for Arabian leopard (Nimr), Namour [n’æmoː͡ɹ] also aims to raise awareness about the critically endangered status of the Arabian leopard and the importance of conservation efforts.
SGI highlighted the Kingdom’s initiatives in this area, including its breeding programs and rewilding efforts, aimed at protecting the species.
It shared that in 2023, seven Arabian leopard cubs were born under the conservation breeding program in Taif.
The program has nearly doubled the number of leopards under its protection since it began.
Additionally, under SGI, more than 1,660 endangered animals have been rewilded in Saudi Arabia’s growing nature reserves, including Arabian oryx, Arabian sand gazelles, and Nubian ibex.