According to new survey results from PwC, in the Middle East, while ESG is rising as a priority for organisations, rewards and benefits continue to trump ESG considerations for employees.
The survey results showed that while 94 per cent were “likely” or “very likely” to stay with their employer if fair and equitable salary increases were implemented, the percentage was lower for those who were likely to stay if enhancements were made to societal or environmental practices.
Indeed, the figures stood at 83 per cent and 75 per cent, respectively.
However, the survey findings also revealed that enhancing ESG policies increases employee retention, with 82 per cent being more likely to stay and only 3 per cent unlikely when policies are enhanced.
According to the report, embedding sustainability and ESG principles into organisational culture and across the employee lifecycle can help drive greater awareness about ESG policies.
The report also identified four distinct ESG employee personas based on their attitude towards ESG programmes:
- Sustainability Champions,
- Thoughtful Teammates,
- Pragmatic Allies, and
- New Entrants.
Having identified these personas, organisations can then design and implement more targeted and effective ESG strategies that engage all employees, it explained.
Read the full report here.