The National CSR Fund – MAJRA and the Authority of Social Contribution – Ma’an have announced a collaboration aimed at driving social innovation.
According to the two parties, this collaboration will be activated through the 10th and 11th cohorts of the Ma’an Social Incubator (MSI) program and the Zuleya initiative.
“We empower individuals and industries to support initiatives that improve quality of life and promote social integration by allowing companies with social objectives to actively participate in these initiatives. Our collaboration with MAJRA is crucial as it reflects the importance of strategic partnerships in amplifying the sustainable impact of the MSI program and Zuleya initiative, while creating new opportunities for CSR initiatives,” commented His Excellency Abdulla Humaid Al Ameri, Director General of the Authority of Social Contribution – Ma’an.
The MSI program, launched in 2019, aims to support social entrepreneurs and social initiatives that have a significant societal impact and raise awareness about their role in achieving sustainable development goals (SDGs).
Meanwhile, the Zuleya initiative, according to founders, seeks to enrich cultural and artistic awareness within the community through workshops and art exhibitions.
Both of the initiatives have been awarded the Verification stamp.
“This move contributes to the enhancement of collaborative efforts aimed at encouraging social innovation and sustaining impactful projects and programs, all while empowering the community-focused work system,” His Excellency Abdullah Al Saleh, the Undersecretary of the Ministry of Economy and the Vice Chairman of MAJRA’s Board of Trustees, said.
The partnership will reportedly focus on offering technical and logistical assistance for social, cultural, and artistic projects, with a “strong emphasis” on generating a positive and sustainable impact on Emirati society.
“The projects will be continuously assessed and refined to maximise their effectiveness and outcomes,” it was shared in a statement this week.