Islamic financial institution Abu Dhabi Islamic Bank has announced a partnership with environmental charity and non-profit organisation Emirates Nature–WWF to launch an environmental donation platform.
The platform will reportedly enable the public to contribute to environmental causes such as planting native trees across the UAE and the restoration of barren areas.
The partnership will also establish what the bank called a “comprehensive volunteering and accreditation program” to train 150 ADIB employees as accredited environmental advocates.
These environmental advocates will volunteer to help with sustainability efforts, it was shared.
“Native trees play a crucial role in restoring ecosystems – by providing shelter for wildlife, improving soil health, acting as carbon sinks to enhance climate resilience, and promoting ecological balance,” said Manal Bahman, Chief Operations Officer at Emirates Nature-WWF.
“This initiative reinvigorates the country’s culture and heritage, as we build upon traditional agricultural knowledge and techniques through our work with local and rural communities in the UAE. We are delighted to collaborate with ADIB to scale up native tree restoration through public donations, and look forward to fostering a community-wide spirit of environmental stewardship,” added Bahman.