Home » The Society of Sustainability and Green Materials (SSGM) launches in the UAE

The Society of Sustainability and Green Materials (SSGM) launches in the UAE

by Madaline Dunn

The Society of Sustainability and Green Materials (SSGM) is a non-profit organisation officially launched in the UAE to raise awareness and be a leading edge in sustainability, green materials and circular economy. 

SSGM shared that it is inviting all organisations from the private and public sectors to join its community. This includes corporate and individual members interested in innovation and have the technical expertise in sustainability, carbon emissions, circular economy, green products and materials.

Dr. Ali Al Jassim, Founder and Chairman of SSGM said: “The birth of this new unique Society is to provide exceptional services in sustainable development and encourage organizations and individuals from the local community to join us in our commitment and passion to work together in partnership to bring about positive change to enhance the environment and serve the sustainability community. Our approach is to raise awareness and improve knowledge sharing in Sustainability, Green Materials, and Circular Economy. We aim to support the development of appropriate policies and regulations in these fields. Our objective is to ensure UAE is well placed among leading countries that provide global knowledge in Sustainability with the focus on Green Materials. The Society is currently based in Dubai; and we aim to have further representative offices in the region.”

Dr. Ali added, “In line with COP 28 UAE, our vision is to promote and advance Sustainability, Green Materials and reduce CO2 emissions. At SSGM, empowering our team and fostering a culture of advanced knowledge, self-learning and Improvement is key. Our Mission is to create a platform and unify efforts for developing Sustainability and Green Materials with a substantial database that allows the UAE to be considered as a global reference in this field.”

Dr. Waleed Yagoub, Co-Founder and Treasurer of SSGM, highlighted the significance of training: “Training is one of the main activities of the Society. Organizing and facilitating training workshops in key areas of Sustainability, Green Materials and Circular Economy will benefit the manpower in both the public and private sectors. The training workshops will be provided by distinguished international experts. The providers and training materials will be carefully selected to ensure the development of skills and knowledge of local and regional organizations from both the public and private sectors. In addition, we will work closely with relevant Authorities to provide guidance and technical recommendations about Sustainability and Green Materials.”

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