Hansgrohe, a luxury German sanitaryware brand, recently unveiled its first original collection of ceramics for the Middle East region at the 2023 MEA Stakeholder Conference organised by The Hospitality Network (THN).
The exclusive event, held in Dubai, was attended by over 500 decision-makers. This included hotel owners, developers, operators, and consultants from the Middle East & Africa hospitality industry.
There, AXOR and Hansgrohe showcased their product lines of complete bathroom solutions in the Design Pavilion, hosted by Stellar Concepts, a collaborative showcase featuring leading interior product manufacturers like Marazzi Group, Trend Group and others.
Hansgrohe said that the launch of the Elupura toilet range and Xuniva washbasin collections “reinforces its pioneering sustainability credentials,” as the collection is constructed from natural and recyclable materials.
Meanwhile, AXOR explained that the AXOR Suite washbasins are a collaboration with revered designer, Philippe Starck, and feature an original combination of metal and solid surface in both rectangular and circular shapes.
In addition to the new ceramics collections, AXOR also presented some of its most iconic collaborations with the world’s leading designers.
This included AXOR ShowerComposition by Philippe Strack, AXOR ONE Shower Set and AXOR Citterio Rhombic and E collections by Antonio Citterio, amongst others.
The faucets, shower systems, drains and bathroom accessories collections displayed, it explained, were chosen to highlight the wide range of styles, materials and finishes available from AXOR.
Martial Gil, Vice President of Sales MEA, CIS & LATAM for Hansgrohe, commented: “The conference provided a great opportunity to unveil our new ceramics collection and was met with very positive feedback. We were also able to engage and converse with some of the leading stakeholders and influencers who are shaping the luxury hotel and hospitality market across Middle East. Keeping abreast of emerging trends and changing consumer behaviour is very important to us and platforms such as this are invaluable in providing insight and intelligence that helps shape our future innovations.”
“AXOR and Hansgrohe are pioneering brands that not only design innovatively to produce highly distinctive collections, but we are consistent in considering the environment, with the aim being to conserve energy and water wherever possible, and that includes in the manufacturing process.”