Today, Uber announced a pledge to make 25% of kilometres travelled on its platform in Dubai emission-free by 2026, aligning with its overall global vision to become a fully zero-emission platform by 2040.
During the announcement event, the company also unveiled that Dubai is leading the electrification charge across MENA and, further, that it could soon become one of Uber’s top cities for Electrical Vehicles (EVs) globally, as 10% of trips in the emirate are already taking place in an EV.
Uber also shared plans to launch its new “Rider Emission Savings” feature in 2024, located on the Account page, which will show riders the emissions they’ve avoided by choosing an Uber Green option instead of UberX. It will also show them how they compare with other riders, highlighting how each saving makes a difference as part of a wider effort by riders worldwide.
Commenting on the announcement, Pia El Hachem, General Manager for Uber UAE and Levant, said: “We are thrilled to be part of the UAE’s sustainability journey, and this pledge paves the way for us to further expand our efforts across the region. The UAE is one of our fastest-growing markets globally when it comes to EV transition, where we have made great strides that turned our ambitions into reality, with several products and initiatives already launched and more that we aim to introduce in the future”.
“As part of our ongoing efforts, we have adjusted the pricing of our Uber Green option in the UAE; lowering fares to match our most affordable option; UberX. Through this change, we aim to encourage riders using the platform to opt for more sustainable options and contribute towards lower emissions.
We are also continuously enhancing the Uber Green option as part of the Uber for Business offering, and are working closely with key partners and establishments to encourage their employees to opt for this more sustainable option and do their part. This is just the start, and we are confident that we will maintain this momentum to make a lasting and positive impact in the UAE, and across the region for generations to come.”