Jumeirah Creekside Hotel has become the first Jumeirah property to earn the Certified Autism Center™ (CAC) status, awarded by the International Board of Credentialing and Continuing Education Standards (IBCCES).
CAC designation is awarded to organisations that deliver a welcoming environment for autistic and sensory-sensitive guests and their families.
This effort aligns with Dubai’s city-wide initiative, led by the Department of Economy and Tourism (DET), to establish the city as the first Certified Autism Destination™ (CAD) in the Eastern Hemisphere.
Granted by IBCCES, this certification is awarded to communities offering a selection of autism-certified accommodations, leisure, and entertainment options to create an inclusive environment for autistic guests and individuals with sensory sensitivities.
The certification process sees hotel staff undergo training on autism and sensory awareness, while an on-site assessment is also conducted to develop sensory guides — a tool designed to enhance the guest experience by providing essential information about specific facilities and locations in the hotel.
These guides include details regarding lighting, noise, and other sensory inputs, empowering guests with the information they need before entering these areas.
Speaking about the certification, Andy Cuthbert, General Manager of Jumeirah Creekside Hotel, said: “The autism certification holds immense importance for Jumeirah Creekside Hotel. It signifies our continuous effort to create an environment where empathy, understanding, and inclusivity are paramount. It’s about fostering an atmosphere where every guest, including those on the autism spectrum, feels supported and valued throughout their experience.”
Meanwhile, Myron Pincomb, IBCCES board chairman, said: “Jumeirah Creekside Hotel’s achievement marks a significant step in Dubai’s journey toward becoming a more accessible and inclusive destination. As the inaugural Jumeirah property to receive the Certified Autism Center™ designation, the hotel not only sets a model for others in the city, but also contributes to redefining hospitality standards. We hope this accomplishment will spark inspiration among fellow Jumeirah properties, urging them to join this movement and make meaningful contributions to Dubai’s mission of creating a more accessible and inclusive environment.”