Home » The Desert Vipers partners with Hertz UAE on carbon footprint reduction

The Desert Vipers partners with Hertz UAE on carbon footprint reduction

by Madaline Dunn

The Desert Vipers, the cricket team that plays in the UAE Twenty20 league, the DP World ILT20, has announced its partnership with Hertz UAE, part of the Al-Futtaim Automotive Group, aimed at reducing their carbon footprint.

The team shared that Hertz UAE will be the franchise’s Sustainable Mobility Partner for the year-long collaboration.

Through this, it will supply electric and hybrid vehicles to the team, aligning with its goal to cut carbon emissions by 50% by 2030, transitioning to net zero by 2040.

The partnership also extends to supporting the Desert Vipers’ schools outreach programme. Here, Hertz UAE’s logos will be featured on the Vipers shirts distributed to students participating in the schools outreach programme.

Hertz UAE will also play an active role in events to raise awareness about the Desert Vipers commitment to sustainability,

Further details on this are to be announced.

Commenting on the partnership, Desert Vipers CEO Phil Oliver, said: “We are delighted to be joining forces with Hertz Al-Futtaim and thank them for their support. Switching from petrol and diesel-powered vehicles to electric and hybrid means of transport is a tangible way of us ‘walking the talk’ in our commitment to reduce our carbon footprint and the support of Hertz Al-Futtaim is fundamental in our ability to do this.”

Adding: “In addition, their support of our schools programme will help us to introduce cricket to children across Dubai while also getting across our message about sustainability and the climate emergency that threatens the sport and the planet. We are committed to doing everything we can to ensure we are sustainable in every way we can be, and this partnership with Hertz Al-Futtaim is another illustration of that commitment.”

Alexander Maas, Managing Director of Al-Futtaim Finance and Hertz UAE, said: “As a leading national franchise and the first car rental brand in the country to introduce fully electric vehicles in its portfolio, we are pleased to partner with the Desert Vipers to drive change on and off the field. Our goal is to be at the forefront of the green mobility transition, and by providing a fleet of electric and hybrid vehicles, we are not only powering the team’s journey to victory but also contributing to building a sustainable future that aligns with the UAE Net-Zero 2050 Strategic Initiative.”

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