Hotpack Global has partnered with RECAPP, a digital recycling solution platform for households and companies, to roll out recycling bins at its facilities as well as its clients’ premises.
Through this partnership, it will collect a combined quantity of 40 metric tons of waste per year, which is projected to reduce an estimated 84 metric tons of CO2 (Carbon Dioxide) emissions.
Hotpack will deploy RECAPP recycling boxes on the premises of a number of its clients and manage their collections with RECAPP’s digital solutions.
Commenting on the partnership, Abdul Jebbar PB, Group Managing Director of Hotpack Global, said: “We are proud to partner with RECAPP, the first-of-its-kind digital recycling solution to implement recycling boxes in stores. It signifies a major stride forward in our shared mission to address the challenges posed by post-consumer plastic packaging and create a more sustainable future. This partnership is a source of immense pride for us, reflecting our commitment to environmental stewardship.”
Adding: “Through this collaboration, we are set to breathe new life into recycling programmes across all our facilities and stores in the UAE. Hotpack Global, in collaboration with RECAPP, is dedicated to a holistic approach to sustainability and eco-friendly behaviour. We’re not just focusing on recycling; we are focusing on changing mindsets and promoting positive habits.”
Jerome Viricel, General Manager of RECAPP, said: “We are pleased to partner with Hotpack, a leader in sustainable packaging solutions. This collaboration aligns perfectly with RECAPP’s mission to promote recycling and environmental responsibility. Together, we can make significant strides towards a more sustainable future, fostering a culture of recycling and waste reduction. Hotpack’s commitment to eco-conscious practices resonates deeply with our objectives, and we are excited to work together to make a positive impact on our environment.”
“This partnership lets businesses become RECAPP reward partners, offering vouchers through the RECAPP app to incentivize recycling. This diversifies the rewards and showcases a brand’s commitment to sustainability, attracting eco-conscious users, driving new customers, retaining current ones, and increasing brand visibility.”
RECAPP mobile app allows individuals and businesses to schedule pick-ups, with its digital solution and online platform providing key performance indicators (KPIs) for tracking progress and integrating user data into communication strategies.
The initiative also aims to convert RECAPP users into customers and acquire digital assets for growth, it was shared.
By earning points through their recycling efforts on the RECAPP mobile application, users gain access to a wide range of partners.
Further, as users recycle at home with RECAPP, they can explore exclusive discounts on Hotpack products starting from 8,000 points with the reward scheme mechanism.
Additionally, Hotpack employees will be able to participate in co-branded events as part of the collaboration with RECAPP.
These events, part of Hotpack’s ‘Happiness Initiative’, will include recycling workshops and beach cleaning activities, aimed at promoting eco-friendly behaviour among Hotpack’s workforce.