Amazon UAE has announced the continuation of its partnership with UAE Food Bank to launch the 2024 edition of meal donation program, ‘Iftar on Wheels.’
The partnership will see Amazon mobilise its operations, delivery network and teams to support the distribution of 50,000 kilograms of food during the Holy Month of Ramadan.
The initiative will provide a combination of grocery supplies, fresh meals, and logistics support.
The commencement of ‘Iftar on Wheels’ 2024 marks the beginning of a company-wide employee volunteering initiative that will continue throughout the rest of the year.
It will activate the largest number of volunteers this year who will participate in packing and delivering the food.
Speaking about the partnership, Manal Bin Yaroof, Executive Director of the UAE Food Bank said: “The UAE Food Bank aims to entrench the values of social responsibility and volunteerism among individuals and organizations. We do this through sustainable partnerships with various entities to raise awareness and help reduce food waste in the country. Our partnership with Amazon is now in its fourth year and we are very happy to work together once again for the ‘Iftar on Wheels’ program. Through Amazon’s scale and logistics expertise, we will further our goals by delivering meals to as many underprivileged people as possible during the Holy Month of Ramadan.”
Prashant Saran, Director of Operations, Amazon MENA added: “The Holy Month of Ramadan reminds us of the people who need our compassion. Amazon is committed to working side by side with local partners to make a positive impact in the community. This is a special time of the year when we continue to serve customers, while at the same time, utilize our scale and expertise as a force for good in the community. Our ‘Iftar on Wheels’ program will continue to deliver meals and food items to those who need them the most. Each year, our employees turn out in large numbers to pack and deliver the Ramadan meals. This year we expect to see the largest cohort of employees join in the program to share the joy of the Holy Month with the less fortunate.”