ADNEC Group has announced a new partnership with Terrax Environmental Limited at the World Future Energy Summit (WFES) to develop TerraTile, a 100 per cent recycled modular flooring system for events.
TerraTiles are made from 100 per cent waste and are also 100 per cent recyclable, according to the company.
Each TerraTile, crafted at Terrax’s facility in Abu Dhabi, is equivalent to over five kilograms of recycled waste, and can be recycled to produce new ones when end of life is reached.
The product was exhibited at ADNEC Group’s stand at WFES, with the company now set to begin to implement TerraTiles at all its organised events at ADNEC Centre Abu Dhabi.
Trident Trackway provides the option for exhibitors to rent on an ongoing basis, it was shared.
At the signing of the contract, Humaid Al Dhaheri, Managing Director and Group Chief Executive Officer of ADNEC Group said: “TerraTile is a revolutionary product that underscores ADNEC Group’s commitment to sustainability in the events industry. By prioritising sustainability in our events, we not only reduce our ecological footprint but also inspire others to join us in building a greener future for the industry. This innovative product reinforces our ongoing efforts to make events more sustainable while delivering exceptional experiences for our clients and attendees.”
Theresa Wernery, General Manager at Terrax, added: “Terrax is delighted to have partnered with ADNEC Group on this groundbreaking circular product. Through this collaboration, single use exhibition carpet, along with other ordinarily non-recycleable waste, will be transformed into durable raised exhibition flooring. TerraTile will also significantly reduce the use of plywood at ADNEC Group and enable more efficient and less wasteful stand building.”
The project is supported by an AED 100 million R&D fund launched in 2022 by ADQ, an Abu Dhabi-based investment and holding company; the fund forms part of ADQ Growth Lab.