Climate-tech company CarbonSifr and Careem Rides announced the availability of Careem’s ‘eco-friendly’ car type in Abu Dhabi on Earth Day.
The car type was launched late last year in Dubai during COP28, and the company shared that since then, it has offset more than 200,000 kg of CO2e from the atmosphere.
Commenting on this, Onur Elgun, CEO and Co-founder at CarbonSifr, said: “We are thrilled with the results of our partnership with Careem to date. Witnessing the enthusiastic customer response to the Eco-friendly car type is truly inspiring.”
“Expanding our initiative to Abu Dhabi is the natural next step in our journey to integrate sustainable practices into everyday activities,” said Elgun.
Antonio Al Asmar, GM of Careem Rides in UAE, Jordan, Kuwait & Morocco, said: “This initiative comes as part of our ongoing efforts to bring a positive impact to the communities that we are part of. Customers have shown a remarkable willingness to play their part, and their support to date has been crucial in achieving these milestones. Abu Dhabi residents are now able to book their everyday commutes using the Eco-friendly car type and contribute to efforts to offset the carbon footprint of their trips through nature-based projects.”
The two commented that the success of the ‘Eco-friendly’ car type highlights the potential for technology and innovation to mitigate environmental change and reflects the growing demand among consumers for products and services that are more environmentally friendly.