TikTok has launched a new campaign aimed at amplifying awareness and comprehension of its Community Guidelines across the MENA region.
The social media giant said that the initiative aims to spread awareness and educate users about safety, and misinformation.
Tiktok said that the guidelines, which are “continually updated” are informed by international legal frameworks, industry best practices, and input from safety experts and regional Advisory Councils.
The most recent updates, effective since April of this year, were refreshed in consultation with over 100 organisations across the globe and members of the TikTok community, it was shared.
New features, such as account status checks and detailed policy explanations, are being introduced to help creators understand and follow the guidelines.
TikTok said that it is “enhancing its content moderation efforts,” employing a combination of automated technology and human moderation.
The app creator is also partnering with popular regional content creators who will create content and help drive awareness of the platform’s Community Guidelines.
This includes creators such as Abdulaziz Al-Fudhili @SaudiSTG, Nader Al Qalaa @naderalqalaa, Badr Alhanaky @badr_hi.
Under the hashtag #SaferTogether, the campaign’s landing page will be accessible to our MENA community on TikTok where they will be able to watch videos from content creators who will share concise tutorials and guides on understanding the platform’s Community Guidelines and safety features.
Dina Osman, MENA Safety and Integrity Program Manager at TikTok, commented: “TikTok is always keen on empowering people with information about the platform’s policies and tools so they can safely connect with others. Our latest campaign aimed at amplifying awareness and comprehension of its Community Guidelines and ensuring platform safety across the MENA region.”