Majid Al Futtaim’s 18th Annual Stollen Charity Cake Sale held at Mall of the Emirates recently raised a total of AED 100,000, with all proceeds from the sale to be donated to the Emirates Red Crescent’s national relief campaign – Tarahum for Gaza – providing essential supplies to the people of Gaza, Palestine.
The event is an annual tradition at the Mall of the Emirates, held in collaboration with Kempinski Hotel.
“A heartfelt thank you to everyone who participated in this year’s charity cake sale,” commented Fuad Mansoor Sharaf, Managing Director of UAE Shopping Malls at Majid Al Futtaim Properties.
“The generosity of the community will help to provide essential supplies and support for those in need in Gaza. We are proud to be a beacon in our community, bringing them together to help for the greater good of both the UAE and our region.”
“We are delighted to announce that this year’s Stollen Cake sale raised AED 100,000, in collaboration with Mall of the Emirates and Emirates Red Crescent. We have been raising money for the humanitarian organisation for 18 years and are always thrilled to collaborate with such a worthy cause. Each year this wholesome tradition brings the community together, and we are so grateful to everyone involved”.
“The Stollen Cake sale has established itself as a custom in our annual festive calendar, and our aim is to generate funds for Emirates Red Crescent, to support the numerous causes backed by the service. Each year our goal is to create more momentum for the event, whilst increasing awareness of the organisation, supporting the local community and going over and beyond our fund-raising targets,” added Slim Zaiane, General Manager of the Kempinski Hotel Mall of the Emirates.