STORY Hospitality is redefining what it means to stay, feel, and experience. Headquartered in Abu Dhabi, this fast-growing international hotel management company is on a mission to turn every guest journey into a story worth sharing. With a thoughtfully curated portfolio spanning luxury escapes and vibrant city stays, STORY Hospitality blends world-class service with bold design and a deep sense of place.
As the hospitality arm of Abu Dhabi Capital Group (ADCG) – one of the most prestigious institutional investment funds in the Middle East – STORY Hospitality is rooted in excellence and driven by ambition. Its collection includes the elevated elegance of STORY Hotels & Resorts and the urban edge of CUE Hotels, each offering a distinct approach to modern travel. From the turquoise shores of the Seychelles to the cultural heart of Morocco and the buzzing energy of the UAE, STORY’s properties are designed to ignite the senses and inspire connection.
With a strong development pipeline, including upcoming openings in Morocco, Saudi Arabia, the UAE, the company is expanding its reach across the MENA region and beyond. Whether it’s a barefoot island retreat or a design-forward city stay, STORY Hospitality is committed to growing its presence through immersive experiences and strategic innovation.
Beyond hotels, the company also manages a portfolio of commercial and residential assets, including offices, retail spaces, and apartments in Dubai and Abu Dhabi – offering a holistic vision of modern hospitality and lifestyle management.
At its core, STORY Hospitality exists to create moments of meaning. Its vision: to become the most inspiring brand in hospitality for guests, team members, and stakeholders alike. Its purpose: to deliver transformative stays that delight all the senses – and leave a lasting impression.
As its global footprint grows, so too does its promise: thoughtful service, distinctive design, and experiences that go beyond the expected.
Discover more at www.story-hospitality.com
By: Victor Abou-Ghanem, CFA, CEO, STORY Hospitality