Chery UAE, presented in the UAE by AW Rostamani Group (AWR Group), has announced an exclusive partnership with the International Union for Conservation of Nature (IUCN). The landmark collaboration establishes Chery UAE as the “Exclusive VIP Mobility Partner” of the 2025 IUCN World Conservation Congress.
The partnership was formalised during a signing ceremony at the Chery Dubai Showroom on Sheikh Zayed Road. The event was attended by Marc Magaud, Director of the IUCN World Conservation Congress, alongside senior leadership including Tom Fux, CEO of AWR Automotive; Sanaa Ouahmane, CEO of AWR Mobility; Zaher Sabbagh, Director of Chery UAE; and Peter Retief, Director of SHIFT Car Rental, amongst other distinguished representatives.
As part of the collaboration, SHIFT Car Rental, a premium car rental provider under AWR Group’s Automotive division, will provide a dedicated fleet of 28 Chery plug-in hybrid vehicles for the event. The fleet, comprising twenty-five Arrizo 8 Plug-In Hybrid sedans and three TIGGO 9 Plug-In Hybrid SUVs, will be used to transport VIPs and key delegates during the Congress, which is taking place from 9 to 15 October 2025, at the ADNEC Centre, Abu Dhabi.
Recognised as one of the world’s largest environmental forums, the Congress is expected to convene around 10,000 participants. The initiative not only ensures seamless mobility for high-profile guests but also highlights Chery UAE’s commitment to sustainability, innovation, and its ESG vision.
“This partnership with IUCN is the result of over a year of strategic discussions, and it reflects our commitment to aligning with global sustainability goals. As Chery’s flagship models take centre stage at the Congress, we are proud to contribute to an event of such international importance, reinforcing our ESG vision and supporting the UAE’s journey towards a more sustainable future”, said Tom Fux, CEO of AWR Automotive.
Marc Magaud – IUCN World Conservation Congress Director – commented: “Our partnership with Chery UAE and AWR Group is a real enabler for the IUCN World Conservation Congress. Through their affiliate company, SHIFT car rental, they will be providing hybrid Chery vehicles for our VIP guests and exclusive discounts on hybrid vehicles for our registered participants onsite. This collaboration contributes meaningfully to the overall Congress experience and to the minimisation of the carbon footprint, which IUCN is intent on applying throughout the event.”
“Our collaboration with IUCN is a defining moment for Chery UAE and AWR Group,” added Zaher Sabbagh, Director of Chery UAE, AWR Automotive. He highlighted: “By placing our plug-in hybrid fleet at the service of the IUCN World Conservation Congress, we are proving that mobility can be an enabler of environmental progress. This partnership reinforces AWR Group’s sustainability legacy and positions Chery as a global player driving innovation with purpose.”
The IUCN World Conservation Congress 2025 will feature high-level dialogues, exhibitions, and a Members’ Assembly where delegates will vote on motions that will shape the global conservation agenda for years to come. The event’s core themes, from resilient conservation action to disruptive innovation, align closely with Chery UAE’s values of progress, innovation, and sustainable mobility.
With Abu Dhabi’s ADNEC Centre being the first event venue in the region powered entirely by clean energy, the partnership underscores the UAE’s ambition to lead global conversations on climate action and sustainable development while positioning Chery UAE at the forefront of mobility innovation in service of a greener tomorrow.