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Home » New survey reveals generational differences in AC usage and awareness of environmental impacts

New survey reveals generational differences in AC usage and awareness of environmental impacts

by Madaline Dunn

New research into the UAE’s cooling habits, conducted by cooling experts Taqeef, has revealed generational differences in both AC usage and the understanding of its environmental impacts.

The survey revealed that younger residents in the country are more likely to excessively cool indoor spaces.

A total of 63 per cent of 18–24-year-olds shared that they prefer to set their AC temperature to below 21 degrees; this compared to just 34% of 45-plus respondents).

The recommended temperature is 24-degree set point for optimum comfort and energy efficiency.

The survey of 1,000 UAE residents, between the ages of 18 and 60 years, also highlighted that environmental awareness and action don’t always align, something that was seen as particularly true for the younger demographic.

The research showed 15 per cent of 18-24-year-old respondents were unaware that adjusting the AC temperature could result in energy and environmental savings.

Further, twenty-seven per cent said that with this knowledge, they would be unlikely to adjust their AC temperature settings.

Marwa Koheji, Humanities Research Fellow at New York University Abu Dhabi, said: “From my own work, there has been a shared view among younger generations that their tolerance to heat has diminished, particularly when they realize that just a few generations ago, people lived with no or minimal air-conditioning in the Gulf. One could argue that there is some validity to these generational differences in thermal expectations, especially when we consider that comfort is not static but rather depends on what the body has been exposed to.”

Despite the generational differences, UAE residents (91 per cent) demonstrated a deep understanding of the connection between air conditioning (AC) temperature settings, utility bills, and the environment, including climate change.

Sixty per cent of respondents also expressed a willingness to adjust their AC temperature settings if it leads to substantial cost savings and a positive impact on the planet.

Increasing the AC temperature by just 1 degree Celsius can result in approximately 6 per cent electricity savings while reducing carbon pollution by up to 340kg, the report shared.

Commenting on the survey results, Tariq Al Ghussein, Chairman and CEO of Taqeef, said: “It’s incredibly encouraging that our research reveals that the majority of UAE residents are receptive to the idea of ‘Conscious Cooling’ – a mantra we try to promote to ensure every AC user does their part to reduce the impact of cooling on the environment. At the same time, it’s fascinating to observe the impact of age on AC habits. These insights underscore the significance of moving away from a ‘one-size-fits-all’ approach to thermal comfort. Instead, we should embrace solutions that acknowledge gender and age-related variations. This not only helps us reduce energy consumption and carbon emissions but also enhances overall health and well-being.”

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