Global hospitality company Hilton and Dan Company, a Public Investment Fund (PIF) company specialising in agritourism, ecotourism, and adventure tourism have signed an agreement to operate three resorts in Al-Ahsa – Al-Ahsa Agritourism Resort, LXR Hotels & Resorts; Al-Ahsa Eco Resort, Curio Collection by Hilton; and Al-Ahsa Adventure Resort, Curio Collection by Hilton.
The resorts will be located in Al-Ahsa, a UNESCO World Heritage site in Saudi Arabia’s Eastern Province and home to Al-Ahsa Oasis – the largest date palm oasis in the world.
The 1.8 million square metre master development aims to create a premium farm-based tourism destination in the Al-Ahsa.
Abdulrahman Abaalkhail, CEO of Dan Company, commented: “The partnership with Hilton to operate the first three resorts in Al-Ahsa will see us combine Hilton’s world-class hospitality with the picturesque landscapes of Al-Ahsa. This part of Saudi Arabia offers unique experiences rich in cultural and natural beauty yet underrepresented in the current tourism landscape.”
Adding: “This delivers on our strategy to establish a Saudi homegrown hospitality brand with a pioneering heritage-inspired fusion of agricultural, eco, and adventure experience resorts, nestled in nature, setting a remarkable precedent in Saudi Arabia’s hospitality industry. Our business model is synonymous with cultural authenticity, sustainability, and community empowerment, thereby creating an ecosystem and contributing to the Kingdom’s broader economic and tourism objectives.”
Each resort will have a distinct offering, from luxury at the LXR Hotels & Resorts Agritourism Resort, wellness and wellbeing at the Curio Collection by Hilton Eco Resort, and outdoor adventure at the Curio Collection by Hilton Adventure Resort.
A central activation area will also be available to guests and the public. This will include a nature garden, an amphitheatre, dining and retail options, a farmers’ market, and other multi-purpose spaces for local agricultural vendors and retailers to exhibit.