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Home » GMG launches ‘EmpowHer’ initiative 

GMG launches ‘EmpowHer’ initiative 

by Madaline Dunn

GMG has announced the launch of a Diversity, Equity, and Inclusion (DE&I) initiative, “EmpowHer”, coinciding with International Women’s Day. 

Aimed at empowering and supporting women, EmpowHer will create career advancement opportunities, leadership development, mentorship programs, pay parity, and an inclusive workplace culture for women at every level, the company said. 

GMG also announced the appointment of Razan Akrouk as its new Chief People Officer, responsible for Brand, Culture & Sustainability functions. 

In her expanded role, Razan will oversee the delivery of the employer brand experience from end to end. 

Razan Akrouk, Chief People Officer, GMG, commented: “In today’s interconnected world, successful global expansion hinges not only on market penetration but also on nurturing a cohesive organizational culture that embraces diversity. Investing in our workforce is imperative beyond mere gestures; it’s about instilling a deep-rooted belief in empowerment, fostering loyalty and propelling sustained growth.”

The initiative will feature EmpowHer circles, led by DE&I champions, to drive and encourage mentorship, conduct gender bias awareness training, leverage data to inform decision-making, and track progress.

Akrouk added: “EmpowHer is a culmination of our dedication to fostering an equitable and inclusive workplace for all. It’s not just a committee; it’s a movement. We aim to empower, support, and uplift women across our business at every level from retail to corporate. The initiative is a milestone that signifies GMG’s four decades of dedication to creating an environment where every voice is heard, every talent is recognized, and every woman is given the tools to thrive in their career.”

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