Home » Saudi EV Brand Ceer Joins UN Global Compact

Saudi EV Brand Ceer Joins UN Global Compact

by Madaline Dunn

Saudi EV brand and original equipment manufacturer (OEM) Ceer has announced that it has joined the United Nations Global Compact.

Joining the corporate sustainability initiative will see the company embed the UN Global Impact’s 10 principles into its strategy, culture, and operations, it shared.

“Ceer is steadfastly committed to igniting the Kingdom’s progress in Environmental, Social and Governance (ESG) best practices in the automotive industry. We underscore this commitment by reinforcing our responsibility, our sustainability, and our transparency, integrating the Compact’s 10 principles into heart of all we do,” commented Jim DeLuca, CEO of Ceer.

The Saudi EV brand is a joint venture between PIF and Foxconn and the Kingdom’s first end-to-end EV brand and OEM. It designs, manufactures, and supplies electric sedans and SUVs, leveraging systems from Foxconn and BMW, to be produced in the Ceer Manufacturing Complex (CMC) currently under construction in King Abdullah Economic City (KAEC) on Saudi Arabia’s Red Sea coast.

The UN Global Compact was launched in 2000 and is the largest corporate sustainability initiative in the world, with more than 20,000 companies based in over 160 countries.

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