Non-profit organisation The Saudi Food Bank (Et’aam) is partnering with Kiri, a part of the Bel Group, for the “Iftar fast breaking program,” a Ramadan initiative. This year, it will distribute 20,000 fresh meals to individuals across Jeddah during Ramadan.
The non-profit shared that it collaborates with numerous companies across various industries through its “Iftar fast breaking program” during Ramadan.
The initiative aims to distribute essential food packages to those in need, and the boxes contain essential items and are distributed to families or individuals identified as requiring food assistance.
The iftar meals will feature a combination of Kiri cheese with bread, fresh juice, and fruits.
Commenting on the collaboration, Faisal Al-Shushan, the CEO of Saudi Food Bank, said: “Our partnership with Bel Group to distribute 20,000 meals in Jeddah during the sacred month of Ramadan is not merely a gesture, but a profound testament to our unwavering commitment to enhancing food security efforts and extending vital assistance to families in need. By joining hands with esteemed organizations like Kiri, we are dedicated to fostering a culture of compassion and support, ensuring that every individual, regardless of circumstance, has equitable access to nourishing meals essential for a healthy and sustainable life. This collaboration underscores the spirit of Ramadan, a time of heightened generosity and communal solidarity, where acts of charity resonate deeply within our hearts and communities. Together, we strive to make a meaningful difference in the lives of those we serve, embodying the true essence of this blessed month.”
Garo Matossian, General Manager of Bel Group for the Near Middle East, said: “Kiri is deeply committed to fostering kindness and generosity through all our initiatives, and our partnership with the Saudi Food Bank exemplifies this dedication. As we enter the sacred month of Ramadan, synonymous with compassion and giving, we recognize the significance of supporting the people of Saudi Arabia, where our brand has flourished.”
Adding: “By collaborating with the Saudi Food Bank, we aim to empower individuals to make meaningful contributions to society, particularly during this auspicious time. Through initiatives like ‘Iftar Sayim,’ Kiri endeavors to create opportunities for spreading kindness and uplifting communities across Saudi society. This partnership not only reflects our commitment to giving back to the people of Saudi Arabia but also reinforces our belief in the transformative power of collective goodwill and generosity during the month of Ramadan”.